Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing practice aimed at improving a website's visibility and organic (non-paid) search engine rankings. It involves optimizing various aspects of a website, including its content, structure, and technical elements, to make it more relevant and appealing to search engines.

SEO focuses on understanding search engine algorithms and user behavior to enhance a website's chances of appearing prominently in search engine results pages (SERPs). By implementing SEO strategies, businesses aim to drive more organic and targeted traffic to their websites, resulting in increased visibility, brand exposure, and potential conversions.